Patient growth reached a new yearly high.
July became the strongest new-patient month of 2026, showing patient outcomes improved even without a broader lift in overall enquiry volume.
Summary
What Moved The Account Forward
Demand stayed active, but volume was lighter.
Leads and calls eased after June's spike, making July a lower-volume, higher-quality month rather than a broad demand surge.
Paid search held its ground.
Google Ads kept click volume almost flat, improved click-through rate, and drove the majority of July's leads and calls.
Paid search remained the main growth lever.
With 20 leads and 26 calls attributed back to Google Ads, July's strongest opportunity is improving conversion from that existing paid-search demand.
Results
Performance At A Glance
A quick look at the headline July movements versus June.
Patient Growth
+29.2%
New patients rose from 24 in June to 31 in July.
Lead Movement
-50%
July recorded 22 opportunities versus 44 in June.
Call Movement
-36.6%
Calls eased from 41 in June to 26 in July, with 25 answered.
Traffic Movement
-1.4%
Website visitors slipped from 589 in June to 581 in July.
Key Takeaway
July's standout result came from patient growth, not raw enquiry volume.
Leads, calls, and website traffic all softened from June, but new patients still climbed. That makes July a stronger outcome month than a volume month.
Creatives
Creative Delivered
Creative remained active across July.
Creative 01
Creative 01
Open creative
Creative 02
Creative 02
Open creative
Creative 03
Creative 03
Open creative
Additional Creative
NPN
New Patient History
July closed at 31 new patients, alongside the broader monthly patient trend from 2022 to 2026.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 15 | 20 | 28 | 30 | 29 |
| February | 13 | 22 | 18 | 37 | 23 |
| March | 22 | 18 | 23 | 16 | 18 |
| April | 22 | 18 | 23 | 16 | 11 |
| May | 15 | 19 | 12 | 20 | 16 |
| June | 24 | 15 | 22 | 26 | 24 |
| July | 20 | 41 | 14 | 23 | 31 |
| August | 23 | 24 | 26 | 23 | - |
| September | 23 | 22 | 27 | 36 | - |
| October | 28 | 27 | 25 | 17 | - |
| November | 26 | 15 | 23 | 24 | - |
| December | 24 | 31 | 26 | 29 | - |
2026 YTD: 152 Patients
2026 is down 0.7% versus 2023 YTD, up 8.6% versus 2024, and down 9.5% versus 2025. July tightened the year-to-date gap to 2023 and improved the account's position versus 2024, even though 2025 still sets the strongest benchmark.July Result: 31 Patients
July outperformed July 2022 by 11, July 2024 by 17, and July 2025 by 8, but trailed July 2023 by 10. July became the strongest patient month of 2026 so far and delivered a materially stronger result than the most recent benchmark years except 2023.Current-Year Pattern
2026 has ranged from 11 in April to 31 in July, with July setting a new high for the year. The account has now moved well above the April low point, and the next challenge is holding that stronger patient pace with more consistency.Leads
Enquiry Quality And Source Clarity
July enquiry volume cooled after June's spike, and the monthly lead list still left a large share of demand only lightly described.
July 2026
22
Total Leads
Lead Value Estimate
$5,900
Based on the assigned July opportunity values in the pipeline.
Lead Sources
Google Ads20
Webchat2
Pipeline Position
Open opportunities22
New Lead stage22
Appointment requests8
July's enquiries remained early in the pipeline, so direct appointment requests are the clearest indicator of immediate booking intent.
Recorded Enquiry Types
Appointment requests8 | 36.4%
Unidentified / unclear8 | 36.4%
Named enquiries4 | 18.2%
Webchat enquiries2 | 9.1%
July's lead volume halved from June, but eight direct appointment requests still came through. With the previously unattributed records treated as Google Ads call-extension leads, paid search accounted for 20 of the month's 22 enquiries and remained the clear driver of July lead volume.
Calls
Call Handling And Search Demand
Call volume eased from June's spike, but response handling stayed strong with only one missed call across the month.
July 2026
Total Calls26
Answer Rate96.2%
Answered
25
Missed
1
23
First-time callers
88.5% of July calls came from first-time contacts.
Tracked Keyword Calls
Top keyworddentist (4)
Next keywordjoondalup dental (2)
Also trackeddental clinic (2)
Also trackeddentist joondalup (1)
All 26 July calls came through Google Ads. Volume was lower than June, but 25 calls were answered and 23 callers were first-time contacts. Keyword activity still centered on broad dentist terms rather than one narrow treatment theme.
Google Ads
Google Ads Performance
July paid search held demand steady, improved engagement, and generated 46 combined lead and call conversions.
Impressions
3,152
Clicks
236
Conversions
46
Spend
$3.64K
Avg CPC
$15.42
Cost / Conversion
$79.10
Landing Page
Landing Page
The landing page remains the primary destination for Google Ads traffic and enquiry conversion.
Primary URL
Candlewood Lead Generation Page
Used as the dedicated Google Ads destination to turn paid search traffic into enquiries and conversions.
Open landing page
Strategic Role
The page should stay tightly aligned with the Google Ads keywords and ads driving paid traffic. Stronger message match between Google Ads targeting, landing-page content, and booking follow-up will help the account turn July's search demand into more patients.Website Traffic
Website Traffic
Website traffic softened slightly again in July, but direct, paid, and organic traffic all continued to contribute meaningful volume.
Referral65
Organic121
CPC168
Direct / uncategorised210
Other17
Traffic Mix
Direct or uncategorised traffic, CPC, and organic were again the largest July sources. Direct or uncategorised traffic led with 210 visits, followed by 168 CPC visits and 121 organic visits.Movement
Website traffic stayed below the previous month. July closed at 581 total visitors, down 6.89% from the prior 31 days.Insight
Patient growth improved without broader website growth. That suggests July's stronger patient result came from firmer intent or better conversion of existing demand rather than a wider traffic surge.Wins
Key Wins
Win 01
July became the strongest patient month of 2026.
New patients rose to 31, up 29.2% month on month and above July 2022, 2024, and 2025.
Win 02
Paid search held quality despite lighter volume.
Google Ads kept clicks steady, lifted CTR to 7.49%, and drove 46 combined lead and call conversions.
Win 03
Call handling stayed strong.
Twenty-five of 26 calls were answered, and 23 callers were first-time contacts.
Win 04
Patient growth improved without a traffic lift.
Website visitors eased to 581, yet the month still delivered the best patient result of the year so far.
Action Plan
Next Steps
These priorities are tied directly to July's stronger patient result, lighter enquiry volume, and Google Ads-led conversion flow.
1
Convert more Google Ads demand into booked patients.
July already showed strong lead and call flow from paid search. The next gain is improving how many of those enquiries move through to booked patient outcomes.
2
Protect patient growth by following up faster on lighter lead volume.
July produced fewer enquiries than June, so the next gain is making sure high-intent leads and calls are converted efficiently rather than relying on more volume alone.
3
Keep the landing page tightly aligned with paid search intent.
Refresh messaging and booking flow so the page stays closely matched to the keywords and treatment themes driving July's paid traffic.
4
Recover the one missed-call gap and keep response standards high.
July's call handling was strong overall, and the next operational win is keeping that response rate as close to fully answered as possible.